Discussing the Purchase Decision
The purchase decision making process comes in four stages; needs recognition, internal/external search, purchase, post-purchase satisfaction. Different products have varying
Tag: Sell
Is advertising deceptive?
When I was young, I remember seeing an episode of the Brady Bunch that introduced me to the concept of
Building Trust with Buyers Chapter 2
*Following based on Chapter 2 Continuing Case in Sell – Building Trust and Sales Ethics Expertise – ex. offer to
Role Playing Sales Scenario Chapter 1
In role playing scenario 1, Rebecca Stanley advises Wilson to make his own strategy to deal with the Hypermart situation.