Branding Made Easier
If you represent a business looking to brand your company with a range of promotional products or you’re an entrepreneur
Tag: Sales
How Business Categorizes Consumers
In society, people belong to groups of all sorts and affiliate themselves with others in numerous ways; American, Male, Black,
Marketing Briefs
If you are a business owner or a marketing professional, read these free marketing briefs compiled by Target Media Group
Discussing the Purchase Decision
The purchase decision making process comes in four stages; needs recognition, internal/external search, purchase, post-purchase satisfaction. Different products have varying
Assessing Buyer Needs Chapter 3
A business market is one “composed of firms, institutions and governments who acquire goods and services to use as inputs
Building Trust with Buyers Chapter 2
*Following based on Chapter 2 Continuing Case in Sell – Building Trust and Sales Ethics Expertise – ex. offer to
Role Playing Sales Scenario Chapter 1
In role playing scenario 1, Rebecca Stanley advises Wilson to make his own strategy to deal with the Hypermart situation.