Understanding Marketing Concepts
Here is a repost of classwork from the degree program for Business Marketing. Advertising techniques Budget Analysis Strategies in Targeting
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Branding Made Easier
If you represent a business looking to brand your company with a range of promotional products or you’re an entrepreneur
Learning Program Evaluation
Evaluating the learning process is a difficult task, especially when considering the complex objectives of skilled training for adults. So
Discussing the Purchase Decision
The purchase decision making process comes in four stages; needs recognition, internal/external search, purchase, post-purchase satisfaction. Different products have varying
Is advertising deceptive?
When I was young, I remember seeing an episode of the Brady Bunch that introduced me to the concept of
Assessing Buyer Needs Chapter 3
A business market is one “composed of firms, institutions and governments who acquire goods and services to use as inputs
Building Trust with Buyers Chapter 2
*Following based on Chapter 2 Continuing Case in Sell – Building Trust and Sales Ethics Expertise – ex. offer to
Role Playing Sales Scenario Chapter 1
In role playing scenario 1, Rebecca Stanley advises Wilson to make his own strategy to deal with the Hypermart situation.
Marketing vs Public Relations
Marketing concentrates on customers, wholesalers and retailers while public relations concentrates on internal and external stakeholders including employees, stockholders, public