A printed publication is one way to showcase your business concept to the local consumer. Newspapers are regional geared toward area businesses with niche demographics. Each publication can be tailored to fit the tastes of the particular market. Publications can be as few as 8 pages with a minimum run of 3,000 copies. Full color or black and white optional printing in various sizes with paper quality in standard or hi-brite.
10_5Newspaper_TCN_1 (click link to view sample)
Cause marketing is one way for a business to show an example of the principles by which they want to be perceived by the consumer. Cause marketing helps define a brand by association with the values and goals of special events. An added benefit is that many charity events, like the following, are held by Non-Profit 501 (c)3 organizations which accept tax-deductible.
Process: may include concept development, sponsor letter creation, flyer design, photography and video editing.
Last Year’s Event
Branding example for business
To gain more local exposure a small business can opt for a targeted branding effort. This effort might consist of direct-mail campaigns with the United States Postal Service’s Every Door Direct Mail, and signage in high-traffic areas.
Process: may include logo creation, website design, flyer/sign/banner/decal production, location scouting, site planning and EDDM distribution map.